The revenue of Hexon Trail Blazers soared 11 times! Media person: Hexon s China effect has been initially revealed

The Washington Post reporter Ben Golliver wrote an article in detail about the Chinese player Yang Hansen who entered the NBA through the draft this year. After selecting Yang Hansen, the Trail Blazers' revenue soared 11 times, and the Trail Blazers' Chinese social media increased by nearly 900,000 fans.

Senior media person Fu Zhenghao commented as follows:

The China effect has been initially revealed, and the pioneers have tasted the sweetness! Trail Blazers executives revealed to the Washington Post that after selecting Yang Hansen, the team's peripheral products sales increased by 1091% year-on-year (about 11 times), among which Yang Hansen's No. 16 jersey became the hottest product. The number of views on the TikTok platform exceeded 30 million times, and the Trail Blazers added nearly 900,000 new fans on Chinese social media (Weibo, TikTok, etc.), the growth rate was the first among NBA teams in the same period.

Overseas market revenue growth is amazing, which is where the NBA is far more successful than the NFL, NHL and MLB. Among all overseas markets, the Chinese market has always been the main growth point of the NBA. Despite some twists and turns in the past few years, China has always been the largest market for the NBA overseas. The valuation of the NBA Chinese company that has officially been corporately operated in January 2008 has exceeded US$5 billion, which is more valuable than some mid- and downstream NBA teams.

NBA China effect is so exaggerated. When Wang Zhizhi entered the NBA in 2001, then President Clinton sighed: "I never thought that China's largest export to the United States was a 7-foot-1-inch-high boy holding a basketball. I read from the media that when Wang Zhizhi appeared in the NBA in the United States, 300 million people in China watched through ten different TV channels."

Later, Yao Ming joined the Houston Rockets as the No. 2002 No. 1 pick, and Alexander made a lot of money. Not only did various brands sign contracts with the Rockets, the Rockets once became a sea of Chinese brands at home, but even Yao Ming's teammates had at least one Chinese endorsement contract per capita. After realizing the huge potential of the Chinese market, Alexander even established a personal company in China, leveraging the influence of the Rockets to invest everywhere, and his personal net worth grew rapidly. The Rockets were grateful to Yao Ming and praised Yao Ming and China. Even journalists who worked for a media like the Houston Chronicle, which could not even be ranked third-rate tabloids in the United States, were able to receive nearly 100,000 US dollars in generous rewards from various Chinese media every year because of the Yao Ming effect.

As the small NBA football market, if the Trail Blazers can cultivate Yang Hansen and allow Yang Hansen to grow steadily, in time, there will definitely be a large number of Chinese brands competing to cooperate with the Trail Blazers. After all, Chinese brands are now going overseas and need to explore overseas markets. This is different from the past, which is more different from the past, and brands playing NBA signatures to explore the domestic market. Moreover, a large number of Chinese in the United States will regularly form groups to cheer for Yang Hansen, and the sales of souvenirs around the Trail Blazers will inevitably increase significantly.