Xianyu basketball preference users reach 40 million, and the popularity of star cards has increased and the auction is high

Reprinted from: Xinhua Finance

Xinhua Finance, Beijing, June 20 (Reporter Ding Yawen) The surge in LABUBU prices proves the explosive power of the emotional economy. The "2025 NBA Players Xianyu Business Value List" (hereinafter referred to as the "Value List") released by Xianyu on the 20th showed that there are currently 40 million users of Xianyu basketball preferences. Since the launch of the 2024-2025 NBA playoffs, star cards with both collection and investment attributes have become popular for trading. Among them, the maximum transaction price of star cards signed by Stephen Curry has reached 140,000 yuan.

"Star cards have both collection and investment attributes. Since the start of the 2024-2025 NBA playoffs, star card transactions have continued to heat up, and the transaction prices of some star cards signed by stars have been rising all the time." A relevant person in charge of Xianyu said, "The transaction data of Xianyu platform reflects the market's recognition of player value. Taking NBA star cards as an example, from April to May 2025, Kobe Bryant, Stephen Curry, Jason Tatum, Teresa Halliburton, and Giannis Antetokounmpo's star cards have the highest transaction prices."

Value list shows that the 18-24-year-olds born in the 2000s and 2005s are the main consumers around the NBA, accounting for 44% of the NBA consumer groups; the 25-29-year-olds account for 20%, ranking second. The

value list also shows that new generation players Morant, Halliburton, Vinban Yama, etc. have shown a rise in dimensions such as search popularity and star card sales based on their performance.

According to the relevant person in charge of Xianyu, in June this year, the NBA circle was launched in Xianyu. Xianyu NBA circle includes exclusive pictures of the island of NBA with 30 teams, 170+ active well-known players and 70+ retired legendary superstars, and is continuing to expand. Users can quickly view the product and market price fluctuations of their favorite stars.