"Five Good" Hama Shining Ice City

The Hama event attracted many domestic and foreign players to participate. (Expand) Photo by Han Wei, Harbin Daily reporter

As a "big carnival" for Harbin fitness enthusiasts every summer, the Harbin Marathon has become a big stage to showcase the urban cultural core of the "sports, fashion, openness and inclusiveness" of the ice city's summer capital, attracting runners from all over the country and the world to Harbin, the "City of Olympic Championships" and become a new window for them to know the city.

On August 21, the 2025 Harbin Marathon event press conference of Harbin Bank was held in the Harbin Bank Headquarters Building. This year's Hama will start shooting on August 31. At that time, 35,000 runners from all over the world gather in the Ice City to enjoy the sense of accomplishment after challenging their own limits, and feel the new atmosphere and new look of Harbin's "Double Asian Winter City" in the "Post Asian Winter" era. At the press conference, the event medals and clothing that continued the previous design style, combined with subwinter elements, and selected snow lilac as the core design element made its debut, which was refreshing.

As the new gold mark event of the World Athletics Federation, the 2025 Hama is certified by the China Track and Field Association, co-organized by the Harbin Municipal People's Government and Heilongjiang Provincial Sports Bureau, hosted by the Harbin Sports Bureau and Harbin Madier Cultural Tourism Investment Group Co., Ltd., co-organized by the Harbin Daoli District People's Government and the Harbin Songbei District People's Government, operated by Harbin Convention and Exhibition Expo Co., Ltd., and supported by the Harbin Bank Co., Ltd., the competition will be conducted for the two events of marathon and half marathon, and the scale of the event will reach a record 35,000 people.

As Harbin's "city business card", Hama has enjoyed a great reputation in the running circle for its beautiful scenery, thoughtful and considerate event services, and food supplies with great regional characteristics. This year's Hama will bring the "five good" experience to runners who come to participate in the competition from five levels: "good, good-looking, delicious, fun and good-looking", polish the Hama event brand, and show the unique charm of Harbin as the "City of Olympic Championship", "Twin Asian Winter City" and "City of Music". The beautiful Hama competition has a scene, and the new project settings show professionalism compared to previous events, this year's Hama has further optimized its project settings. "Sun Island Fluorescent Night Run" is one of the series of activities in Hama this year, replacing the original mini run. It will hold the last event in the Sun Island Scenic Area on the evening of August 23. The event attracted a total of 9,000 runners to participate. On August 31, Hama will conduct two events: marathon and half marathon, with the number of participants significantly increasing compared with the previous ones. The marathon event will have 15,000 people challenging the 42.195 kilometers extreme schedule, and the number of participants in the half marathon has increased from 10,000 to 20,000.

In terms of track design, the two tracks this year will be set up last year, with the starting point at the Harbin Music Park Music Park Music Gallery, fully demonstrating the cultural heritage of Harbin's "City of Music"; the end point of the marathon is located in Sun Island Sun Stone Square, and the end point of the half marathon is located in Municipal Government Square. The track will rely on Harbin's regional characteristics to make Hama "there are competitions in the scenery and the scenery in the competition", showcasing the unique style of "ice city and summer capital" and "the popular destination for travel", presenting the world with distinctive characteristics and highlights of Hama, and creating a perfect, exciting and "out of the circle" cultural and sports event.

The good Hama music follows you and feel the charm of "City of Music"

In order to demonstrate the charm and style of Harbin's "City of Music", in addition to the beautiful scenery on the track, this year's Hama is also closely combined with musical elements to create a "visible and hearable" marathon multi-sensory feast.

In "Sun Island Fluorescent Night Run", music elements run through the event - DJ warm-up scene, music caravan and other interactive forms, which not only makes the atmosphere on the scene exciting, but also demonstrates Harbin's diverse music genes.

In addition, the series of Hama special concert "Marathon Night" activities held in the Laocheng Hall Concert Hall invites you to listen to the "good Hama" together, demonstrating the fashion of Harbin's "Music City". During the competition, a "literary and artistic cheerleader" will be organized to showcase the city's appearance. With the help of the Hama platform, Harbin's rich cultural and tourism resources and profound cultural heritage will be displayed to the whole country and the world, creating the only music track in Asia, allowing runners to run the marathon with music.

Hama will also use Harbin as the "post-Asian Winter" international IP of the "Double Asian Winter City" to reshape Hama's positioning, complement the "Asian Winter Ice and Snow Gene", and connect Harbin's culture, tourism, and food through Hama, forming a dual engine of cultural and tourism development in Harbin's "Winter, ice and snow, summer, Hama".

Delicious Hama

Looking forward to exploring the rich food, you can linger on it. "Every time Hama is fat three pounds". Because of the rich and diverse food supplies, Hama has been labeled as "delicious Hama" by runners at home and abroad. The delicious attributes of this year's Hama will continue. Compared with previous years, the food category will be improved, and the charming Hama and delicious food will remain.

In addition to the food in the competition package and supply area, as one of the "travel check-in destinations" that tourists from all over the country yearn for in recent years, Harbin's unique food culture and rich food categories will also make runners linger. The food world hidden deep in the old alleys in Harbin, I look forward to exploring it one by one.

Funny Hama

Run a horse and feel the pulse of cultural and tourism development in Ice City

As the saying goes, "Run Hama, Shierbin". In order to build Hama into a new window for global runners to understand Harbin and understand Harbin, this year Hama takes the theme of "promoting the high-quality development of national fitness" as the engine, and using events as the medium to drive the integrated development of "culture, sports, tourism and business exhibitions", and continues to optimize and improve the "marathon event + marathon expo + marathon night + marathon investment promotion".

Before the start of the Hama main race, from August 28 to 30, the original Harbin Marathon Expo will be upgraded to the "first Harbin Culture, Sports and Tourism Industry Expo" and will meet citizens and runners in the Ice and Snow World. The expo will be integrated with the pre-match lead process, and interactive communication will be carried out on "Trade to the Exhibition", promote sponsor brands, promote Harbin's characteristic cultural, tourism and sports products, and provide professional services and rich product experiences to event participants. At the same time, the expo will recommend and display new technologies and new products in the cultural, tourism and sports industries, and add public welfare exhibition areas and intangible cultural heritage exhibition areas, so that runners from other places can experience Harbin’s unique regional culture and fall in love with Harbin.

The "Road Track and Hama Entrepreneurs Matching and Exchange Meeting" held on August 30 will focus on promoting the resource advantages of Daoli District. At the same time, the business school competition, police competition, first aid runner meeting, official pacer meeting and other activities will be held. Through the "Sports +" method, you will feel the unique charm of Harbin as a sports city, a fashion city, a charming city and the "ice city summer capital", and feel the hot atmosphere of Hama in advance. The great Hama event has been upgraded and become the World Athletics Federation Gold Balloon Event

With the gradual increase in the scale of the event and the increasing influence, Hama this year continues to upgrade in the event organization. At present, the event has officially been upgraded from the World Athletics Federation's elite bidding event to the Gold bidding event. It will be held in accordance with the World Athletics Federation's "Gold Mark" and the China Athletics Association's "A1 Class" certified event to create better event results, improve the quality of the event, improve the influence of Hama's brand, and accumulate strength for "Erbin Changhong".

In terms of player services, Hama has made another innovation this year. Among the participating bags that netizens talk about, in addition to the necessary items such as number cloth, participating bracelets, manuals, etc., various foods, beverages, supplies, etc. that integrate the characteristics of "Erbin" are also included. If you can complete the competition smoothly within the specified time, the finishing bag presented by the organizing committee will also include medals, fruits, snacks and other good-looking items, packing the wonderful memories you left in Harbin and bringing them home.

In terms of event guarantee, the event provides participants with personalized pre-match training guidance. Based on the contestants’ registration information and past participation results, an exclusive training plan is formulated, and scientific training suggestions are provided to contestants through online courses, offline lectures, etc. During the competition, the organizing committee set up a fixed medical station at the starting point, along the track and the end point, equipped with emergency equipment, medicines, ambulances, as well as medical personnel and medical observation volunteers to protect the safety of the contestants.

In terms of track supply, Hama will continue to be a "pet" customer, set up a special post-race recovery service area, equipped with professional rehabilitation teachers, and provide free stretching, massage and other recovery services to ensure that the contestants complete the competition in a healthy state. During the event, players can not only take the subway for free with their number cloth, but also enjoy the shuttle service between the subway station and the competition venue on the event. In addition, contestants can also receive large taxi coupons issued by "Didi" to ensure the convenience of participating to the competition.

As Hama approaches, many runners will gather in the Ice City and follow the footsteps of the event to feel the pulse of the city of Harbin. This event will become a platform to showcase the unique charm of Harbin's sports city, fashion city, style city, and ice city summer capital, enhance Harbin's urban image, realize the coordinated development of "sports + culture", "sports + tourism", "sports + economy", "sports + consumption", and "sports + exhibitions", and leverage the accelerated development of the sports industry. With the successful holding of Hama this year, Harbin will take the event as an opportunity to highlight the city culture, expand foreign exchanges and cooperation, and further increase Harbin's international popularity by inviting SCO member states and international marathon enthusiasts to participate, and make positive contributions to the transformation of Harbin's cultural tourism from "fire in one season" to "red in four seasons".

Harbin Daily reporter Zhang Kunlei