La Liga fans community project landed in Wangfujing

Beijing News According to the Capital Window website, on the afternoon of May 29, La Liga (LALIGA) and Xizu Chain Technology Development (Beijing) Co., Ltd. held a signing ceremony at the Wangfu Center and jointly announced that they would launch an innovative technology project - LALIGACLUB in the Chinese market. This project is China's first such fan interaction platform based on Web3. Through the integration of online platforms and offline space, it creates a new community-driven fan interaction experience. In June, Wangfujing will hold the "LALIGACLUB Carnival", launch a number of experience activities, and invite legendary La Liga stars to visit the scene and interact face to face with fans.

LALIGACLUB, as a domestic fan interactive platform, has created a new model for the development of fans' culture through an innovative distributed architecture and deeply integrated online and offline ecology. The platform not only provides rich online interactive functions, but will also hold offline experiences such as fan gatherings, flash events, theme exhibitions, etc. at the same time, and plan to build an exclusive fan community space, committed to creating an immersive fan interactive ecosystem with the community as the core driving force.

Since 2023, Dongcheng District has actively promoted the implementation of the project, coordinated relevant departments to provide professional guidance on the approval process, and opened green channels to ensure the promotion of the project. At the same time, the Wangfujing Regional Management Committee organized a project team to inspect multiple industrial spaces on site, and finally selected the Wangfu Center as the project operation base.

As a key achievement in Dongcheng District's investment promotion in Spain in 2023, the official implementation of LALIGACLUB marks a major breakthrough in Dongcheng District's promotion of the deep integration of culture, business, tourism, sports and science. The project fully utilizes the resource advantages and brand effect of Wangfujing's international consumption center city demonstration zone, and uses digital fan community as a carrier to innovate and create a new consumption scenario that combines virtual and real, injects new vitality into the Wangfujing business district with a younger and more technological vitality, and also provides an innovative practical sample for the cross-border integration of culture, business, tourism, sports and science.