The match will start on August 31! "Five Goods" Hama is waiting for you to unlock one by one

As a "big carnival" for Harbin fitness enthusiasts every summer, the Harbin Marathon has become a big stage to showcase the urban cultural core of the "sports, fashion, openness and inclusiveness" of the Ice City Summer Capital, and has attracted runners from all over the country and even the world to come to the Northern Ice City and the Olympic champion city of Harbin, becoming a new window for them to get to know the city.

2024 event data photo Harbin Daily reporter Han Wei/photo

On August 21, the Harbin Bank 2025 Harbin Marathon (hereinafter referred to as "2025 Hama") event press conference was held in the Harbin Bank Headquarters Building. This year's Hama will start on August 31. At that time, 35,000 runners from all over the world will gather in the summer capital of the Ice City to enjoy the sense of accomplishment after challenging their own limits, and feel the new atmosphere and new style of Harbin's "Double Asian Winter City" in the post-Asian Winter era. At the press conference, the event medals and clothing that continued the previous design style, combined with subwinter elements, and selected snow lilac as the core design element made its debut, giving people a refreshing feeling.

As the new gold mark event of the World Athletics Federation, the 2025 Hama is certified by the China Athletics Association, co-organized by the Harbin Municipal People's Government and Heilongjiang Provincial Sports Bureau, hosted by the Harbin Sports Bureau and Harbin Madier Cultural Tourism Investment Group Co., Ltd., co-organized by the Harbin Daoli District People's Government and the Harbin Songbei District People's Government, operated by Harbin Convention and Exhibition Expo Co., Ltd., and supported by the Harbin Bank Co., Ltd., the competition will be conducted for the two events of marathon and half marathon, and the scale of the event will reach a record 35,000 people.

2024 event data photo Harbin Daily reporter Han Wei/photo

As Harbin's "city business card", Hama has enjoyed a high reputation in the running circle for its beautiful scenery, thoughtful and considerate race services, and delicious supplies with great regional characteristics. This year's Hama will bring a "five good" horse racing experience to runners who come to participate from five levels: "good, good-looking, delicious, fun and good-looking", polishing Hama's event brand and showing Harbin's unique charm as the "Olympic Champion City", "Double Asian Winter City" and "Music City". The beautiful Hama competition has a view, and the new project settings are full of professionalism compared with the events in previous years, this year's Hama has further optimized its project settings. "Sun Island Fluorescent Night Run" replaces the original mini run as one of Hama's series of activities this year. It will end in the Sun Island Scenic Area on the evening of August 23, attracting 9,000 runners to participate. On August 31, Hama will compete for the two events of marathon and half marathon, so that the event will fully demonstrate its professional level. The number of participants in the two sub-events has also increased significantly compared to before. Among them, 15,000 people will challenge the extreme schedule of 42.195 kilometers; the number of participants in the half marathon will also double from 10,000 to 20,000, giving more runners the opportunity to be selected as Hama contestants.

2024 event data photo Harbin Daily reporter Han Wei/photo

In terms of track design, the two tracks this year will follow the settings of last year, with the starting point being set at the Harbin Music Park Music Park Music Gallery, fully demonstrating the cultural heritage of Harbin's "City of Music"; the end point of the marathon is located in Sun Island Sun Stone Square, and the end point of the half marathon is located in Municipal Government Square. The track will rely on Harbin's regional characteristics to make Hama "there are competitions in the scenery and the scenery in the competition", showcasing the unique style of Harbin's "ice city and summer capital" and "the popular destination for travel", presenting the passion of Hama with distinctive characteristics and highlights to the people of the whole country, and creating a perfect, exciting and outstanding cultural, sports and tourism event.

The good Hama music follows you and feel the charm of "City of Music"

In order to demonstrate the charm and style of Harbin's "City of Music", in addition to the beautiful scenery on the track, this year's Hama will also closely combine with musical elements to create a "visible and hearable" marathon multi-sensory feast.

In the upcoming "Sun Island Fluorescent Night Run", music elements run through the event - DJ warm-up field, music caravan and other forms of interaction, which not only makes the atmosphere on the scene exciting, but also demonstrates Harbin's diverse music genes.

In addition, the series of activities such as the "Marathon Night" such as the Hama special concert held in the Laocheng Hall Concert Hall invites you to listen to the "Good Hama" together, demonstrating the fashion of Harbin's "Music City".

2024 event data photo Harbin Daily reporter Han Wei/photo

During the competition, a "literary and artistic cheerleader" will be organized to showcase Harbin's rich cultural and tourism resources and profound cultural heritage to the whole country and even the world, and to create the world's most literary and artistic music track in Asia, allowing runners to run the entire marathon with music.

In addition, Hama will also use Harbin as the post-Asian Winter era international IP of the "Double Asian Winter City" to reshape Hama's positioning, complement the "Asian Winter Ice and Snow Gene", and connect Harbin's culture, tourism, food and other city labels, forming a dual engine of cultural and tourism development in Harbin's "Winter, ice and snow, summer and Hama".

Delicious Hama

Food gathering place, how many pounds should you gain weight this year? "Every time, Hama has gained three pounds". Because of the rich and diverse food supplies, Hama has long been labeled as "delicious Hama" by runners at home and abroad. The delicious attributes of this year's Hama will continue, and the food categories will also be improved in new ways compared to previous years. The charming Hama and the deliciousness will remain.

In addition to the food in the competition package and supply area, as one of the "travel check-in destinations" that tourists from all over the country yearn for in recent years, Harbin's unique food culture and rich food categories will also make tourists across the country linger. The food world hidden deep in the old alleys in Harbin, I look forward to exploring it one by one and eating the "wall support". Remember to reserve time, come on an empty stomach, and wear elastic pants.

Funny Hama

Run a horse and feel the pulse of cultural and tourism development in Ice City

As the saying goes, "Run Hama, Shirbin". In order to build Hama into a new window for global runners to understand Harbin and understand Harbin, this year Hama takes "Promoting the high-quality development of national fitness" as the theme, sports as the engine, and events as the medium to drive the integrated development of "culture, sports, tourism and business exhibitions", and continue to optimize and improve the "marathon event + marathon expo + marathon night + marathon investment promotion" race pattern.

2024 event data photo Harbin Daily reporter Han Wei/photo

Before the start of the Hama main race, from August 28 to 30, the original Harbin Marathon Expo will be upgraded to the "first Harbin Culture, Sports and Tourism Industry Expo", meeting citizens and runners in the Ice and Snow World Parking Lot. The expo will be integrated with the pre-match lead process, and interactive communication will be carried out on "Trade to the Exhibition", promote sponsor brands, promote Harbin's characteristic cultural, tourism and sports products, and provide professional services and rich product experiences to event participants. At the same time, the expo will recommend and display new technologies and new products in the cultural, tourism and sports industries, and add public welfare exhibition areas and intangible cultural heritage exhibition areas, so that runners from other places can experience Harbin’s unique regional culture and fall in love with the city of Harbin.

The "Road Track, Business Road, Hama Entrepreneurs Matching and Exchange Meeting" held on August 30 will focus on promoting the resource advantages of Daoli District. At the same time, the business school competition, police competition, first aid runner meeting, official pacer meeting and other activities will be held. Through the "Sports +" method, you will feel the unique charm of Harbin as a sports city, a fashion city, a charming city and the "ice city summer capital", and feel the hot atmosphere of Hama in advance. The 2}

Happy Hama event has been upgraded and become the World Athletics Federation Gold Balloon Event

With the gradual increase in the scale of the event and the increasing influence, Hama this year will continue to upgrade in the event organization. At present, the event has officially been upgraded from the World Athletics Federation's elite bidding event to the Gold bidding event. It will be held in accordance with the World Athletics Federation's "Gold Mark" and the China Athletics Association's "A1 Class" certified event to create better event results, improve the quality of the event, improve the brand influence of the "Hama" and accumulate strength for "Erbin Changhong".

2024 event data photo Harbin Daily reporter Han Wei/photo

In terms of player services, Hama will also innovate again this year. In addition to the number cloth, bracelets, manuals and other essential items for contestants, all kinds of food, beverages, supplies that integrate the characteristics of "Erbin" are also included. If you can complete the competition smoothly within the specified time, the finishing bag presented by the organizing committee will also include medals, fruits, snacks and other delicious items, allowing you to pack the participating memories left in Harbin to take home.

In terms of event guarantee, the event provides runners with personalized pre-race training guidance. Based on the contestants' registration information and past participation results, an exclusive training plan is formulated, and scientific training suggestions are provided to contestants through online courses, offline lectures, etc. During the competition, the organizing committee set up a fixed medical station at the starting point, along the track and the end point, and equipped with first aid equipment, medicines, ambulances, as well as medical personnel, medical observation volunteers and first aid runners to protect the safety of the contestants.

In terms of track supply, Hama will continue to be "pet" and set up a special post-match recovery service area, equipped with professional rehabilitation teachers to provide players with free stretching, massage and other recovery services to ensure that the players complete Hama's competition in a healthy state. During the event, players can not only take the subway for free with their number cloth, but also enjoy the shuttle service between the subway station and the competition venue on the event. There are also large taxi coupons issued by Didi, which will ensure the convenience of participating in the competition to the greatest extent.

As the start of Hama is approaching, many foreign runners will also come to Ice City and follow the pace of the event to measure the pulse of the city of Harbin. This event will become a platform to showcase Harbin as a sports city, a fashion city and a city of style, showcase Harbin’s unique charm as a “ice city and summer capital”, enhance Harbin’s urban image, realize the coordinated development of “sports + culture”, “sports + tourism”, “sports + economy”, “sports + consumption”, and “sports + exhibitions”, and leverage the accelerated development of the sports industry. With the successful holding of Hama this year, Harbin will also take the event as an opportunity to highlight the city culture, expand foreign exchanges and cooperation, and further increase Harbin's international popularity by inviting SCO member states and international marathon enthusiasts to participate, and make positive contributions to the development of Harbin's cultural and tourism industry and the transformation from "fire in one season" to "red in four seasons".

Editor丨Zhang Zong

Editor丨Guo Qidi

Review丨Fan Siyao

Coordination丨Liu Peng