Spend 300 million euros to sign up, revenue hits a new high. Behind Liverpool’s wealth is 15 years of accumulation and development

The summer window has not ended yet, and Liverpool has locked in the position of the largest spender. They have spent 309 million euros on signing, including 125 million signing of Wilz, 95 million Ekitic Ekitic, and 47 million Kolkz, 40 million Ekimond Flynnon and others. Liverpool is ambitious this season. The club almost rebuilds the front line. The cumulative spending of signing the Three Red Arrows was 124 million euros, which is about one Wiltz.

Thinking about the urban legend of "whether it is hard or not, think about Liverpool" many years ago, Fenway Group and its boss Henry were once ridiculed by fans for their conservative signing strategies. Why is the American boss suddenly opening a vault and frequently signing in record ways? Has oil been dug underground in Anfield?

How come Liverpool, who has been repairing for another three years, has become a nouveau riche?

In fact, they were not suddenly rich. When Fenway Group acquired Liverpool for US$300 million in 2010, the team at that time was almost bankrupt, the league was suppressed by many opponents, and the Champions League was far away. They only ranked seventh in the league that season, and there was a huge debt of 237 million pounds.

At that time, the British media mocked Fenway Group as "American rugby managers playing house in the UK". They felt that American capital did not understand British football at all, and fans also went to the streets to oppose the new boss. When will it be the turn of American capitalists to get involved in the red flag lineage in Merseyside?

They forgot one thing. Fenway's largest asset, Boston Red Sox, was also red, and red belongs to the color in the company's genes. Liverpool's rise is closely related to Klopp's appointment in 2015. In the same year, they launched plans to renovate Anfield, and the expanded stadium brought more spectators to the club.

Their total revenue at that time was only £206 million, far behind Manchester United.

10 years later, Liverpool's revenue reached 614 million pounds, while Manchester United's revenue reached 662 million pounds. From their performance to revenue, they are getting closer to their old opponents step by step.

These 10 years are also the watershed in the development of the two teams. Manchester United fell into the abyss and Liverpool has repeatedly reached its peak.

The newly repaired Anfield brings the team an additional £12 million in revenue every year, and its stable results also bring more live broadcast sharing to the club. As a professional sports operation organization, Fenway has established a stable big data analysis system for Liverpool, while continuously expanding the team's commercialization capabilities.

The most classic one is to use Coutinho's transfer fee to settle Van Dijk and Alisson, which established the foundation for the team's defense in the next 10 years. The team can also introduce Fabinho when they calculate the accounts.

The good results have accumulated a lot of wealth for the team, and the team has entered a virtuous cycle. The salary structure of the team is well controlled, achieving a double harvest of competition and finance. Compared with Manchester United, the big data selection has made them not use many stupid moves. Compared with the Red Devils' loyalty and other loyal players, even Nunes, who was misunderstood, has brought the team a transfer fee of 65 million euros.

These players from Manchester United can sell 50 million in total.

Newcastle is backed by Saudi Oil's father, but it cannot spend money. Because of fiscal fairness, their revenue cannot support the team's transfer expenses, while Liverpool is still financially healthy even if they spend 300 million yuan because of good revenue. There is even time to hook up with the Magpie's high-end Isaac.

At any time, be prepared to do 400 million recklessly, you can really do whatever you want with money.

Fenway Group also wants to follow the example of the City Group to build its own "Red Planet", preparing to acquire three satellite clubs in Portugal, Brazil and Japan, improve the global youth training system, explore South American monsters, and open up the Asian market. Now they have the valuation of the top five in the world, their rising revenue, stable results and strong aid franchise. This old-fashioned giant family has finally completed a counterattack.