"Singing Battle" in the Soviet Super League: New ways to play grassroots football with urban culture

China Youth Daily Client (Correspondent Zhou Liu, China Youth Daily, China Youth Network Intern Reporter Zhang Qianyu, reporter Li Chao) "Shin is often, I can't hide it anymore!" On June 8, Wuxi released an official account with an adapted version of "A Diao" strongly responding to the "indifferent" call released by Changzhou the day before, pushing the "singing enthusiasm" of Jiangsu City Football League (hereinafter referred to as "Su Chao") to a climax. This air-distance interaction with music as the medium not only shows the humorous contest between cities, but also once again pushed Su Chao to the peak of traffic.

On June 15, the fourth round of the regular season of the Soviet Super League will usher in a focus match-the "Tin Chang Derby" between Wuxi and Changzhou. Before the game, the two cities made this contest popular before the game through creative interactions of adapted songs. Netizens even use homophonic words, calling the two teams "common coming and going, and tin thinks it is constant."

Previously, the songs between Suzhou and Lianyungang had attracted much attention. As the fourth round of the Soviet Super League is about to begin, Suzhou will challenge Lianyungang team away. "Suzhou Release" is the first to release the video, with singer Dai Jun's classic song "A Lian" as the background music. The idea of ​​"A Lian" in love with Lianyungang team's "A Lian" quickly became popular, and even singer Dai Jun himself appeared in the comment section. Afterwards, "Lianyungang Release" responded overnight, cleverly responded with "Asu" and used singing to interpret the urban heritage and deep friendship between the ink-shui Jiangnan and Shanhaigang City. This round-trip song interaction not only adds a different kind of fun to the game, but also allows fans to see the collision of creative sparks between cities.

Behind this "singing passion" is the unique cultural charm of the Soviet Super League. The league adopts a full-coverage design of "one city, one home court", turning the arena into a stage for urban cultural display, giving the "Thirteen Taishang Insurance" the opportunity to use the event to show off its unique and charming home court culture. The Xuzhou team is wearing a jersey with Chu-Han armor elements, the Suzhou team's kesi craft trophy, Suqian's overlord cheering, Wuxi's "Erquan Yingyue" light show... The collision of traditional culture and sports events has transformed the simple competition into a cultural feast where the whole people participate.

This boom broke the barriers between cities in Jiangsu and promoted friendly exchanges and cooperation between cities. The cities echo each other and joke with each other in the songs, which enhances their understanding and friendship in a relaxed and pleasant atmosphere. This good interactive relationship also laid an emotional foundation for cooperation between cities in many fields such as sports events, cultural exchanges, and economic exchanges.

The deep integration of urban characteristics, cultural heritage and musical elements has enabled Su Chao to form his own unique cultural logo, bringing fans a new viewing experience, and injecting new vitality into the development of Jiangsu's sports and cultural undertakings. This "contest" that began with music will eventually be revealed on the green field. Regardless of the outcome, Su Chao has already won a "good start" with this creative marketing of the song, providing a vivid example for the creation of local sports event IP.