Meiji: UA will continue to cooperate with Curry’s players and Curry’s brand will have the right of first refusal.

November 14th According to earlier reports, Warriors star Stephen Curry and Under Armor parted ways, ending their long-term cooperative relationship. Curry's personal brand will continue to develop independently.

According to CNBC reporter Alex Sherman, Curry now fully owns the ownership of his brand, which has many athletes.

"As far as I know, Under Armor will continue to maintain contracts with these athletes, but the Curry brand will have the right of first refusal." The reporter said.

Be prepared: The right of first refusal means that if Under Armor wants to transfer its contract with one of its athletes to another brand in the future (such as selling it to someone else). Under Armor must first ask Curry if the brand is willing to take over the contract on the same terms. Only if Curry's brand says "no" can Under Armor sell the contract to a third party.

Currently, the players under the Curry brand include: Fox, Olivari, Davion Mitchell and Chinese player Zhu Zheng.